Jujitsu and the Technologies of the Groundswell: Understanding the World of Social Technologies

The threat that social technologies present to businesses and other institutions is real, and the groundswell is unstoppable--but hope is not lost if your company can learn about and harness the forces at work in the new online world. In this chapter, the authors describe the component technologies of the groundswell, showing both how they threaten companies and how you can use them to your advantage.