Energizing the Groundswell: Tapping into the Power of Word of Mouth Online

Name: Energizing the Groundswell: Tapping into the Power of Word of Mouth Online
Author: Charlene Li, Josh Bernoff
ISBN: 978B001GLLTF1

Author Charlene Li, Josh Bernoff

Publisher Harvard Business School Press

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Book Details

Author(s)Charlene Li, Josh Bernoff

PublisherHarvard Business School Press

ISBN / ASINB001GLLTF2

ISBN-13978B001GLLTF1

MarketplaceCanada 🇨🇦

Description ▲

An energized customer can become a viral marketer, spreading brand benefits to his or her contacts without any cost to the company. This chapter illustrates how to energize the groundswell, inspiring your best customers and turning them into word-of-mouth machines using key techniques like ratings, reviews, and communities.