Helping the Groundswell Support Itself: Customers Supporting Customers Through Social Technologies

Name: Helping the Groundswell Support Itself: Customers Supporting Customers Through Social Technologies
Author: Charlene Li, Josh Bernoff
ISBN: 978B001GLLTF1

Author Charlene Li, Josh Bernoff

Publisher Harvard Business School Press

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Book Details

Author(s)Charlene Li, Josh Bernoff

PublisherHarvard Business School Press

ISBN / ASINB001GLLTFC

ISBN-13978B001GLLTF1

MarketplaceFrance 🇫🇷

Description ▲

Research has proven that, given the opportunity, people are happy to support each other online, relieving some of the burden on companies' customer support systems. This chapter examines the benefits of learning how to help your customers support each other by implementing networks, community forums, and wikis.