Embracing the Groundswell: Innovating with Help From Your Customers

Name: Embracing the Groundswell: Innovating with Help From Your Customers
Author: Charlene Li, Josh Bernoff
ISBN: 978B001GLLTF1

Author Charlene Li, Josh Bernoff

Publisher Harvard Business School Press

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Book Details

Author(s)Charlene Li, Josh Bernoff

PublisherHarvard Business School Press

ISBN / ASINB001GLLTFM

ISBN-13978B001GLLTF1

MarketplaceFrance 🇫🇷

Description ▲

Whether you're ready or not, customers have become an important part of product and process improvement. This chapter describes practical ways to tap into your customers to help you innovate now, increasing the chances of developing something your customers want.