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The Groundswell Inside Your Company: Using Social Technologies to Engage Employees

Author Charlene Li, Josh Bernoff
Publisher Harvard Business School Press
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Book Details
ISBN / ASINB001GLLTG6
ISBN-13978B001GLLTG1
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Description

Employees are a natural constituency for fostering social connections. This chapter examines how the same trends that inspire customers in the groundswell can also empower employees in your company through the use of wikis, blogs, and social networks.