This digital document is an article from ABA Bank Marketing, published by Bank Marketing Assn. on October 1, 2008. The length of the article is 2420 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.
Citation Details
Title: Going green: there are few causes that win the heart of your customers and community faster than being environmentally friendly. PNC Financial Services, Pittsburgh, is a case study of how turning green can boost marketing and build the brand.(Corporate Social Responsibility)(Company overview)(Case study)
Author: Deb Stewart
Publication:ABA Bank Marketing (Magazine/Journal)
Date: October 1, 2008
Publisher: Bank Marketing Assn.
Volume: 40 Issue: 8 Page: 16(7)
Article Type: Case study, Company overview
Distributed by Gale, a part of Cengage Learning
Going green: there are few causes that win the heart of your customers and community faster than being environmentally friendly. PNC Financial ... study): An article from: ABA Bank Marketing
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Book Details
Author(s)Deb Stewart
PublisherBank Marketing Assn.
ISBN / ASINB001IG0JI8
ISBN-13978B001IG0JI1
AvailabilityAvailable for download now
Sales Rank10,590,065
MarketplaceUnited States 🇺🇸