Bringing Data and Information to the Marketplace: Content Providers--Finding the Right Strategy

Those trying to bring data and information to market face daunting challenges such as the ease with which data can be copied and resold and the fact that the market for any particular piece of data may be very small. This chapter poses a series of questions that aim to help managers, especially those responsible for strategy, customer-facing marketing, sales or service, and product enhancement, to explicitly think through each of the ways content providers can bring data and information to market and begin to focus on what is right for their organization.