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When Iconoclast Becomes Icon: How to Win Wide Appeal for Unconventional Ideas

Publisher Harvard Business School Press
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Book Details
ISBN / ASINB001JKV6AS
ISBN-13978B001JKV6A5
MarketplaceUnited States 🇺🇸

Description

Whether naturally born or made, iconoclasts pride themselves on their nonconformity and ability to see things differently than other people. Some, however, go beyond mere iconoclasm, making the transition--through either luck or hard work--to icon. Although it is not a strict requirement for success, this transformation from an outsider with crazy ideas to an object of worship is a lesson in how to get ideas that are initially strange to most people accepted by the masses.