This IDC study analyzes the U.S. wireless messaging market - including short message service (SMS), instant messaging (IM), and multimedia message service (MMS) - which continues to lead the way among all data services. Messaging growth is being driven by the popularity of messaging plans that feature unlimited usage of SMS, MMS, and IM. Another contributing factor to growth is user adoption. As the number of users increases, usage patterns continue to increase.
"IDC expects continued strong growth in both the short-term and long-term future for U.S. wireless messaging," notes IDC analyst Richard Murphy. "With only half of wireless subscribers currently using SMS, there is plenty of room for new users. The future should see increased adoption rates and also more users with mobile broadband phones. Also, with more carriers offering competitive messaging plans, look for messaging to continue to grow in popularity among most wireless subscriber and customer segments." This book may contain less than 24 pages of technical content.