The 2009 Import and Export Market for Beer and Malt Beverages in China

On the demand side, exporters and strategic planners focusing on beer and malt beverages in China face a number of questions. Which countries are supplying beer and malt beverages to China? How important is China compared to others in terms of the entire global and regional market? How much do the imports of beer and malt beverages vary from one country of origin to another in China? On the supply side, China also exports beer and malt beverages. Which countries receive the most exports from China? How are these exports concentrated across buyers? What is the value of these exports and which countries are the largest buyers?

This report was created for strategic planners, international marketing executives and import/export managers who are concerned with the market for beer and malt beverages in China. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics which appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for beer and malt beverages for those countries serving China via exports, or supplying from China via imports. It does so for the current year based on a variety of key historical indicators and econometric models.