Selling at the Top: Advanced Selling Skills for the Experienced Sales Professional, Vol. 2

Jim Pancero holds an undergrad and a master's degree in both management and marketing. In Volume 2 of this series, he explains how to focus your business-to-business sales strategy to increase corporate sales and overall profitability. He covers competitive life cycles, positioning, selling to large accounts, and account maintenance. Jim shows sales professionals how to strategically control their selling environment instead of letting it control them.