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The Monetization of Intellectual Property: The Forces that Drive the Business of Biotechnology

Author Gary P. Pisano
Publisher Harvard Business School Press
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Book Details
ISBN / ASINB001Q95XP6
ISBN-13978B001Q95XP7
AvailabilityAvailable for download now
Sales Rank7,778,912
MarketplaceUnited States 🇺🇸

Description

What are the underlying forces that shape the way the biotechnology industry has evolved, the way it operates, the way firms behave, and the way various types of players interact? Without understanding these forces, it is impossible to understand the root of performance problems, or determine what might be done to improve performance. This chapter analyzes the three interrelated forces that drive the business of biotechnology: the spawning of new firms, capital markets, and the market for intellectual property.