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Why We Buy: The Science Of Shopping

Author Paco Underhill
Publisher Simon & Schuster
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Book Details
ISBN / ASINB001QA4SY2
ISBN-13978B001QA4SY9
MarketplaceFrance 🇫🇷

Description

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world’s emerging markets.