West of Eden: The End of Innocence at Apple Computer
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Book Details
Author(s)Frank Rose
PublisherStuyvesant Farm Books
ISBN / ASINB00295MJHG
ISBN-13978B00295MJH8
Sales Rank736,456
MarketplaceUnited States 🇺🇸
Description ▲
West of Eden—first published in 1989, now updated with a new introduction that links these events to the present—tells how Steve Jobs lured John Sculley from Pepsi-Cola to lead Apple into the future, only to find himself pushed into exile. The year was 1985. IBM and Microsoft dominated the world of computing. The revolutionary Macintosh, launched with such fanfare just a year earlier, appeared to be foundering. And Jobs, the guiding force at Apple from the beginning, seemed not just expendable but a threat to the company he’d built.