Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine) (Hardback) - Common

Name: Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine) (Hardback) - Common
Author: By (author) Jon Steel
ISBN: 978B002A7QHT3

Author By (author) Jon Steel

Publisher John Wiley & Sons Inc

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Book Details

Author(s)By (author) Jon Steel

PublisherJohn Wiley & Sons Inc

ISBN / ASINB002A7QHTO

ISBN-13978B002A7QHT3

MarketplaceCanada 🇨🇦

Description ▲

Jay Chiat, founder of the prestigious Chiat/Day advertising agency (which created campaigns for the Energizer Bunny and Fruitopia) called it "The best new-business tool ever invented.