This digital document is an article from ABA Bank Marketing, published by Bank Marketing Assn. on May 1, 2009. The length of the article is 2645 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.
Citation Details
Title: Aligning your ducks: marketing organizational structure should line up perfectly with the bank's strategic plan and vision. Unfortunately marketing at many community banks is structured on an "ad hoc" basis--forcing it to react to market conditions--rather than being proactive.(Strategic Marketing)(Viewpoint essay)
Author: John Matheny
Publication:ABA Bank Marketing (Magazine/Journal)
Date: May 1, 2009
Publisher: Bank Marketing Assn.
Volume: 41 Issue: 4 Page: 32(6)
Article Type: Viewpoint essay
Distributed by Gale, a part of Cengage Learning
Aligning your ducks: marketing organizational structure should line up perfectly with the bank's strategic plan and vision. Unfortunately marketing at ... essay): An article from: ABA Bank Marketing
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Book Details
Author(s)John Matheny
PublisherBank Marketing Assn.
ISBN / ASINB002AE33N0
ISBN-13978B002AE33N8
MarketplaceFrance 🇫🇷