The Indian pharmaceutical industry grew at 13% during 2003-07 and the market size is estimated to be US$ 9.77 billion in 2007-08. Exports constitute a significant part of the pharmaceutical industry. Pharmaceutical exports from India are expected to grow at a CAGR of 18.5% during FY08-FY12, particularly driven by multibillion dollar patent expirations and growth in global generics market. While the growth path of pharmaceutical industry is well defined, it is important to know how the industry needs to be managed. An industry, which is driven by global demand, has more reasons to adopt smart and efficient management practices. Examples are galore in India where many Indian pharmaceutical companies are known to be multinationals, following the best management practices.
However, a comprehensive knowledge of pharmaceutical management is required for those aspiring for a career in pharmaceutical industry. A broad-based knowledge about various aspects of management would help to start the career with confidence. In view of the potential of Indian pharmaceutical industry and the expanding global outsourcing market in pharmaceuticals, Cygnus Research has come out with the report titled Pharma Business Management Insight for which an editable PPT is also available providing major information
Reasons to Buy
- Covers concepts of production management in a pharma company, marketing and its distribution channels, inventory management and its importance, and above all, environment management, which is critical to any pharma company
- Provides insight into the key concepts of pharma business management in a comprehensive manner
- Prepares students and budding management executives to face the industry confidently