Sybase has acquired Paybox to complement its existing messaging capabilities and become a global leader in mobile transactions. But its success of becoming a mobile commerce power hinges on the inroads it can make into the U.S. market while rolling out a differentiated strategy in emerging markets.
The Paybox Acquisition: Sybase Goes Global
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Book Details
Author(s)Yankee Group
PublisherMarketResearch.com
ISBN / ASINB002AMIJ6I
ISBN-13978B002AMIJ62
MarketplaceFrance 🇫🇷