Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity

Name: Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity
Author: Mary Jo Hatch~Majken Schultz
ISBN: 978B002AUPZ62

Author Mary Jo Hatch~Majken Schultz

Publisher Jossey-Bass

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Book Details

Author(s)Mary Jo Hatch~Majken Schultz

PublisherJossey-Bass

ISBN / ASINB002AUPZ6C

ISBN-13978B002AUPZ62

Sales Rank99,999,999

MarketplaceUnited States 🇺🇸