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The iPhone Effect: Smart Phone Features Come of Age

Author Yankee Group
Publisher MarketResearch.com
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Book Details
Author(s)Yankee Group
ISBN / ASINB002EEZHDU
ISBN-13978B002EEZHD0
MarketplaceFrance 🇫🇷

Description

Consumer demand for smart phone features has exploded over the last two years. Handset manufacturers and service providers have a huge opportunity to attract buyers with multimedia features and upgrade them to otherwise unattractive data plans.