The Art of Writing Advertising
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Book Details
Author(s)denis higgins
PublisherAdvertising Publications
ISBN / ASINB002IA7BCA
ISBN-13978B002IA7BC9
MarketplaceFrance 🇫🇷
Description ▲
Informal "conversations" with five of advertising's greats helps put your finger on what it takes to become a creative ad maker. These five interviews with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, and Rosser Reeves are at the same time a truely inspirational and down-to-earth glimpse into the heady world of advertising creation