This digital document is an article from Management Accounting Quarterly, published by Institute of Management Accountants on March 22, 2009. The length of the article is 9028 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.
From the author: MANAGING FOR CUSTOMER LOYALTY IS NOT THE SAME AS MANAGING FOR PROFITABILITY. BY CONCENTRATING ON MEASURING AND IMPROVING CUSTOMER LIFETIME VALUE (CLV), COMPANIES CAN HELP ENSURE THEY FOCUS APPROPRIATE RESOURCES ON THE MOST PROFITABLE CUSTOMERS AND AVOID SPENDING ON CUSTOMERS WHO COST MONEY.
Citation Details
Title: Profitable customer management: measuring and maximizing customer lifetime value.
Author: V. Kumar
Publication:Management Accounting Quarterly (Magazine/Journal)
Date: March 22, 2009
Publisher: Institute of Management Accountants
Volume: 10 Issue: 3 Page: 1
Distributed by Gale, a part of Cengage Learning
Profitable customer management: measuring and maximizing customer lifetime value.: An article from: Management Accounting Quarterly
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Book Details
Author(s)V. Kumar, Bharath Rajan
PublisherInstitute of Management Accountants
ISBN / ASINB002JT1Q7Q
ISBN-13978B002JT1Q76
AvailabilityAvailable for download now
Sales Rank13,156,780
MarketplaceUnited States 🇺🇸