Marketing Management, Canadian Edition (Hardcover)

Name: Marketing Management, Canadian Edition (Hardcover)
Author: Philip Kotler, Kevin Lane Keller, Peggy H. Cunningham
ISBN: 978B002KOYEY0

Author Philip Kotler, Kevin Lane Keller, Peggy H. Cunningham

Publisher Pearson Education Canada

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Book Details

Author(s)Philip Kotler, Kevin Lane Keller, Peggy H. Cunningham

PublisherPearson Education Canada

ISBN / ASINB002KOYEYC

ISBN-13978B002KOYEY0

MarketplaceUnited Kingdom 🇬🇧

Description ▲

About the Author Kevin Lane Keller is one of the top marketing academics of his generation. He has conducted ground-breaking research and written a highly successful text, Strategic Brand Management. He has also worked with top marketing executives from companies around the globe to help them become better marketers. As a new co-author, Keven Lane Keller brings fresh ideas and research to the 12th Canadian edition.