ESPN--the women's sports network? A content analysis of Internet coverage of March madness.(Report): An article from: Journal of Broadcasting & Electronic Media

This digital document is an article from Journal of Broadcasting & Electronic Media, published by Broadcast Education Association on September 1, 2009. The length of the article is 7878 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.

From the author: The primary purpose of this exploratory study was to determine if gender-specific descriptors regularly found in television and newspaper sport coverage were present in two popular online sites from the emerging medium of Internet sport journalism. Descriptors given to players and coaches during the 2006 NCAA Division I women's and men's basketball tournaments by ESPN Internet and CBS SportsLine were examined. Results contradicted gender-specific descriptors found in previous studies on sport media coverage that scholars have argued help uphold hegemonic masculinity in sport.

Citation Details
Title: ESPN--the women's sports network? A content analysis of Internet coverage of March madness.(Report)
Author: Edward "Ted" M. Kian
Publication:Journal of Broadcasting & Electronic Media (Magazine/Journal)
Date: September 1, 2009
Publisher: Broadcast Education Association
Volume: 53 Issue: 3 Page: 477(19)

Article Type: Report

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