This digital document is an article from Communication World, published by International Association of Business Communicators on November 1, 2009. The length of the article is 2255 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.
Citation Details
Title: New school of thought: PR and marketing need to completely rethink their approach--from pitching to listening, from measuring eyeballs to measuring engagement, from PR-speak to the language of business.
Author: Katie Delahaye Paine
Publication:Communication World (Magazine/Journal)
Date: November 1, 2009
Publisher: International Association of Business Communicators
Volume: 26 Issue: 6 Page: 20(5)
Distributed by Gale, a part of Cengage Learning
New school of thought: PR and marketing need to completely rethink their approach--from pitching to listening, from measuring eyeballs to measuring ... An article from: Communication World
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Book Details
Author(s)Katie Delahaye Paine
ISBN / ASINB002VJ4GLC
ISBN-13978B002VJ4GL8
AvailabilityAvailable for download now
Sales Rank10,088,609
MarketplaceUnited States 🇺🇸