This report provides the analysis of the results of IDC's Manufacturing Insights' most recent survey, which was carried out in Western Europe.
The survey is based on 87 interviews with CPG manufacturing firms in Germany, France, the U.K., Italy, and Spain.
The purpose of this study is to understand the following:
- Companies' IS operating budget situation and evolution
- Channel selection and customer satisfaction
This report is part of a series of studies, which includes:
- Industry-specific applications investment plans
- Analysis of business horizontal solution adoption and investment plans.
- "The picture of the Western European CPG industry as shown in this survey report suggests a stable yet optimistic outlook for IS operating budgets," said Lorenzo Veronesi, analyst, Manufacturing Insights. "The IT budget dynamism in CPG is fueled by consumer-centric initiatives aimed at enabling targeted marketing initiatives and higher accuracy, responsiveness, and predictability in demand intelligence capabilities."