CPGs and Social Media: Much More than Advertising

Consumer packaged goods companies and social media are not an easy mix. CPGs have legacy marketing techniques that focus on reaching mass audiences, and the ways they measure marketing and sales success simply do not mesh with the types of measurements that social media can offer.

However, this apparent disconnect may actually be an opportunity for CPG companies. By looking at social media as a way to listen to consumers, respond to their needs and create ongoing dialogue—instead of as another way to advertise to them—CPG companies can reinvigorate their marketing and create new bonds with consumers.

Key questions this report answers:

• What are the opportunities for marketing via social media?
• How much are CPG companies spending on online advertising and social media advertising?
• What are the key social media venues for CPG companies?