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Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change

Author Jeremy Gutsche
Publisher Gotham
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Book Details
PublisherGotham
ISBN / ASINB0031MA7RU
ISBN-13978B0031MA7R9
Sales Rank1,314,702
MarketplaceUnited States 🇺🇸

Description

The hottest trend spotter in North America reveals powerful strategies for thriving in any economic climate.

Did you know that Hewlett?Packard, Disney, Hyatt, MTV, CNN, Microsoft, Burger King, and GE all started during periods of economic recession? Periods of uncertainty fuel tremendous opportunity, but the deck gets reshuffled and the rules of the game get changed. EXPLOITING CHAOS is the ultimate business survival guide for all those looking to change the world. Topics include: SPARKING A REVOLUTION, TREND: HUNTING, ADAPTIVE INNOVATION and INFECTIOUS MESSAGING.