Netpop® Research reports that social networking is growing in popularity and influence in China. Today, 24 percent of all Chinese broadband users regularly participate in social networking - an increase of 9 percent since 2007 - and social networking sites were influential in 20 percent of users’ purchase decisions. The report also reveals a complex social networking market: Fierce competition exists between many local (Chinese) sites and global leaders Facebook and MySpace.
The report includes:
- Comparison of Social Networkers to non-social media users
- Comparison of the five leading social networking sites (Xiaonei, 51.com, Kaixin001, Myspace, and Facebook) in China
- Overview for CMOs eager to find effective ways of reaching consumers in social media spaces
