Billing & OSS World 2008 Highlights: The Customer Experience Is Both Technology and Organizationally Driven
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Book Details
Author(s)Yankee Group
PublisherMarketResearch.com
ISBN / ASINB0032J7WU2
ISBN-13978B0032J7WU2
MarketplaceFrance 🇫🇷
Description ▲
The customer experience cannot just be addressed through the use of technology to better integrate touchpoints in the customer lifecycle; it has to also be addressed through significant internal carrier organization value shifts.