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Billing & OSS World 2008 Highlights: The Customer Experience Is Both Technology and Organizationally Driven

Author Yankee Group
Publisher MarketResearch.com
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Book Details
Author(s)Yankee Group
ISBN / ASINB0032J7WU2
ISBN-13978B0032J7WU2
MarketplaceFrance 🇫🇷

Description

The customer experience cannot just be addressed through the use of technology to better integrate touchpoints in the customer lifecycle; it has to also be addressed through significant internal carrier organization value shifts.