This digital document is an article from ABA Bank Marketing, published by Bank Marketing Assn. on January 1, 2010. The length of the article is 3326 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.
Citation Details
Title: Banks purchasing naming rights at sports stadiums and other facilities is an example of how financial institutions can leverage partnerships with community businesses for mutual advantage.(Brand Recognition)
Author: Richard Bier
Publication:ABA Bank Marketing (Magazine/Journal)
Date: January 1, 2010
Publisher: Bank Marketing Assn.
Volume: 42 Issue: 1 Page: 38(7)
Distributed by Gale, a part of Cengage Learning
Banks purchasing naming rights at sports stadiums and other facilities is an example of how financial institutions can leverage partnerships with ... An article from: ABA Bank Marketing
📄 Viewing lite version
Full site ›
Book Details
Author(s)Richard Bier
PublisherBank Marketing Assn.
ISBN / ASINB00398HSRI
ISBN-13978B00398HSR4
AvailabilityAvailable for download now
Sales Rank7,870,151
MarketplaceUnited States 🇺🇸