This digital document is an article from ABA Bank Marketing, published by Bank Marketing Assn. on April 1, 2010. The length of the article is 2836 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.
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Title: Maintaining brand equity as the bank expands: since its market population isn't growing, Farmers & Merchants Bank, Stuttgart, Ark., is pursuing a growth through acquisition strategy. The bank tries to draw in new customers and hold existing ones through its personal focus and strong community connections, explains marketer Donna Kimes.(Interview)
Author: Donna Kimes
Publication:ABA Bank Marketing (Magazine/Journal)
Date: April 1, 2010
Publisher: Bank Marketing Assn.
Volume: 42 Issue: 3 Page: 34(6)
Article Type: Interview
Distributed by Gale, a part of Cengage Learning
Maintaining brand equity as the bank expands: since its market population isn't growing, Farmers & Merchants Bank, Stuttgart, Ark., is pursuing a ... An article from: ABA Bank Marketing
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Book Details
Author(s)Donna Kimes
PublisherBank Marketing Assn.
ISBN / ASINB003M28YVA
ISBN-13978B003M28YV3
MarketplaceFrance 🇫🇷