Design: keeping on point: before starting a marketing project, develop a strategic document outlining the problem to be solved and the message to be ... art.'.: An article from: ABA Bank Marketing

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Title: Design: keeping on point: before starting a marketing project, develop a strategic document outlining the problem to be solved and the message to be communicated. This 'design brief' (also called a 'creative brief') acts as a reference point, helping to avoid obstructive debates over what is 'good art.'.
Author: Sharon Bending
Publication:ABA Bank Marketing (Magazine/Journal)
Date: June 1, 2010
Publisher: Bank Marketing Assn.
Volume: 42 Issue: 5 Page: 26(6)

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