Advertising and Promotion: An Integrated Marketing Communications Perspective (6th Edition)

Name: Advertising and Promotion: An Integrated Marketing Communications Perspective (6th Edition)
Author: GEORGE E. BELCH, MICHAEL A. BELCH
ISBN: 978B003YDQRH9

Author GEORGE E. BELCH, MICHAEL A. BELCH

Publisher TATA MCGRAW HILL

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Book Details

Author(s)GEORGE E. BELCH, MICHAEL A. BELCH

PublisherTATA MCGRAW HILL

ISBN / ASINB003YDQRHA

ISBN-13978B003YDQRH9

Sales Rank6,242,894

MarketplaceUnited States 🇺🇸