Messaging Innovation Starts at the Top
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Book Details
Author(s)Yankee Group
PublisherMarketResearch.com
ISBN / ASINB003ZUOMEW
ISBN-13978B003ZUOME9
MarketplaceIndia 🇮🇳
Description ▲
Mobile network operators (MNOs) can achieve innovation and growth in their messaging businesses if senior managers have the courage to make it happen. Top MNO execs should update their organizational structures, adopt more open business models and insist on deeper understanding of customer behavior within every department.