"I hate networking!"

I have asked literally thousands of people about their view on networking. They know they have to do it but actually would rather do something - no anything - else! When we do things half-heartedly we tend not to do them well. This page book follows the progress of Brian the professional, the reluctant networker, from the moment he is about to throw an important business-related invitation in the bin. All of a sudden someone turns up in his life.