Targeting deposits: mass marketing for deposits is a thing of the past. Today, banks increasingly are using sophisticated targeting techniques to identify ... An article from: ABA Bank Marketing

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Citation Details
Title: Targeting deposits: mass marketing for deposits is a thing of the past. Today, banks increasingly are using sophisticated targeting techniques to identify existing customers as well as promising prospects in areas near branch locations.(Core Deposits)
Author: Christopher Wachtel
Publication:ABA Bank Marketing (Magazine/Journal)
Date: May 1, 2010
Publisher: Bank Marketing Assn.
Volume: 42 Issue: 4 Page: 24(6)

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