This IDC study examines the U.S. messaging market and focuses on the trends of customers over the 2011–2015 forecast period. The total messaging market in the United States will raise from 2.3 trillion messages in 2010 to 3.5 trillion messages in 2015. The analysis in this study includes the following:
- A discussion of factors impacting the U.S. mobile messaging market
- Forecasts of SMS and MMS traffic and revenue for 2011–2015
"Mobile messaging has been a core service offered by mobile operators in the past. SMS and MMS will continue to experience healthy adoption over the forecast period, especially as new usage models become commonplace. Traditional mobile messaging will not be a strong revenue generator for mobile operators, however as carriers look to B2C models, revenue opportunities exist," said Suzanne Hopkins, research analyst, IDC.