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By David A. Aaker: Brand Relevance: Making Competitors Irrelevant

Author -Jossey-Bass-
Publisher Hardcover
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Book Details
Author(s)-Jossey-Bass-
PublisherHardcover
ISBN / ASINB004VO929G
ISBN-13978B004VO9292
Sales Rank10,554,847
MarketplaceUnited States 🇺🇸