Key Account Management

What would a business be without its key customers? All the way from General Electric to the neighborhood coffee shop, businesses understand the importance of having a core customer base that provides stability to their business so that they can grow their business. What does it take to do that? How to go about thinking and developing a key account management strategy in an organization?

This short ebook provides the busy executive with a high level overview of the key account management program as part of their customer relationship initiative.

The book's author, Jay Dwivedi, is a vice president at eCreativa and he has built the company into a highly profitable enterprise. Previously he was a management consultant with CRA International (at their Boston office) and Kline & Company (in Little Falls, New Jersey), working with Fortune 500 companies and helping them formulate strategies for their advanced materials (plastics, packaging, chemicals, metals, batteries, etc.) businesses.

After receiving his MBA from the International University of Japan in 1994, his past stints include Sealed Air Corporation in Danbury, Connecticut, and then he headed the technology group at their operations in Japan, holding responsibilities for both Japanese and South Korean operations.