Lean, Rapid and Profitable New Product Development

Although many companies have introduced product innovation processes, they are still struggling to achieve the financial results they expected. This book shows how to properly balance the need for speed with the drive for profitability. It demonstrates how to maximize the value of a new product portfolio, how to streamline the product innovation process, and how to achieve growth that is both profitable and sustainable.


Achieve Better Results with Fewer Resources:

North America’s top market performers innovate with 5x’s more productivity than the average company. Simply put, they are achieving better results with fewer resources because they are efficient product innovators.

New product success is not simply about developing new products that sell; it’s about getting them to market quickly with the lowest cost and the highest return. Dr. Robert G. Cooper and Dr. Scott J. Edgett use their latest research and draw upon their combined 60 years of experience in the field to show you what the companies that continuously win at new products are doing. Top performers have discovered how to properly balance the need for speed with profitability. With a new process they call NexGen™ Stage-Gate®, Dr. Cooper and Dr. Edgett show precisely how you can ensure that your innovation is not only lean and rapid but profitable as well.


The Principles of Lean, Rapid and Profitable New Product Development:

- Explore the 7 Principles of Lean, Rapid and Profitable New Product Development
- Learn how to isolate and remove the typical time wasters in the Idea-to-Launch Process
- Learn what drives a new product project to market quickly and effectively
- Discover how to maximize the productivity of your portfolio
- Learn how to streamline your Idea-To-Launch Process with NexGen Stage-Gate.


Key Topics:

- The Executive’s Dilemma: Faster, Better, Cheaper Products
- The Concept of Productivity in Product Innovation
- Lean Manufacturing and How It Applies to Product Innovation
- Improving product innovation productivity by introducing scalability, flexibility and adaptability to your Stage-Gate Process
- How to evergreen your Stage-Gate Process, remove waste and drive continuous improvement
- Why building the voice of customer into your Idea-To-Launch Process accelerates results
- The importance of front-end loading new product projects to achieve early product definition
- How fast paced teams use spiral development to handle dynamic, fluid and changing information
- Using cross-functional project teams to accelerate the idea from inception to launch.