Consumer Behavior
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Book Details
Author(s)J. Paul Peter
PublisherBusiness And Economics
ISBN / ASINB005IQX9FO
ISBN-13978B005IQX9F8
MarketplaceIndia 🇮🇳
Description ▲
This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer b