Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide

As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. In his trusted book for small businesses, he challenges readers to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape. Duct Tape Marketing shows readers how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses. Taking a strategic, systemic approach to marketing rather than being constantly won over to a “marketing idea of the week” helps small business leaders establish a solid--“sticky”--foundation of trust with their customers that only grows stronger with the application of more and more metaphorical tape. You’ll learn how to turn your marketing efforts into a lead generation machine and move far beyond your week-to-week strategizing to create long-term plans for your business’s continual growth. Plus, the revised and updated edition of this industry-leading book includes all new tools, rules, and tactics that respond to the ways social media and digital developments have shifted and evolved the marketing landscape. Let's face it: as a small business owner, you are really in the business of marketing. This practical, actionable guide includes fresh ideas that stick where you put them--and stand the test of time.

• The Referral Engine: Teaching Your Business to Market Itself
• Duct Tape Selling: Think Like a Marketer-Sell Like a Superstar
• Managing By The Numbers: A Commonsense Guide To Understanding And Using Your Company's Financials
• The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd
• Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
• SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs
• The Commitment Engine: Making Work Worth It
• Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days
• Building a StoryBrand: Clarify Your Message So Customers Will Listen
• Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness