Everyone has traits and behaviors that form an individual attitude. “An attitude is a person's feeling toward and evaluation of some object or event. Attitudes have two important aspects: direction (positive/negative, for or against) and intensity (strength of feeling).†(Somer, Nd, para 1) If you like pizza, you have a positive attitude toward it. If you are a fanatic about pizza, then your positive feelings towards pizza are very intense. . .
This article addresses: The differences between a Thurstone and Likert scale? Under what conditions is the one to be preferred above the other?
What are the differences between a Thurstone and Likert scale? Under what conditions is the one to be preferred above the other?
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Book Details
Author(s)Kurt Grashaw
PublisherKurt Grashaw
ISBN / ASINB006AXSTT0
ISBN-13978B006AXSTT6
MarketplaceIndia 🇮🇳