Virtual Book Tour Magic: The Secrets to Planning a Successful Book Promotion Tour

Virtual book tours are a powerful way to get massive exposure for you and your book, and Virtual Book Tour Magic is the most comprehensive guide available to planning your own virtual book tour.

Here are just a few of the benefits of doing a virtual book tour:

* You have the chance to interact directly with readers and potential customers through blog comments, interviews, and social media chats.

* It's a great opportunity to develop relationships with key influencers in your field or genre. And when others host you on their blog or show, there is an implied endorsement that enhances your own author platform.

* Most tour content stays online forever and can continue to bring website traffic and book sales long after the tour ends.

* Potential book buyers following the tour can sample your work and share it with others, multiplying your exposure.

Online author tours are sometimes called "book blog tours," but a virtual book tour can be so much more, incorporating interviews, how-to articles, social media chats, book reviews, and more. At each tour stop, you and your book will be showcased to potential customers.

Virtual book tours are fun and rewarding, but they do require good planning and organization, along with an investment of time. The good news is that you'll save a lot of time and missteps when you have someone to guide you through each step of planning and executing your own virtual book tour.

Like all Savvy Book Marketer guides, Virtual Book Tour Magic is packed with practical how-to information, advice, examples, and checklists. It covers both fiction and nonfiction tours, and includes 60 links to examples and resources.

Even if you're thinking of hiring someone to organize your tour for you, read this book first to get a thorough understanding of the entire process and learn to work more effectively with your tour organizer and create terrific content for your tour.

Here's what you'll learn in Virtual Book Tour Magic:

* What exactly a virtual book tour is and 5 types of tours to choose from

* Why virtual book tours are a win-win-win for authors, tour hosts, and readers

* 15 ways that virtual book tours benefit authors

Steps for Planning a Successful Tour

* The exact steps that you need to plan your own successful virtual book tour

* 5 things to do before you begin planning your tour

* 7 ways to get organized so things run smoothly

How to Research and Recruit the Very Best Tour Hosts

* 6 types of venues that are ideal for hosting virtual book tours

* 13 places to look for potential hosts

* 11 criteria to use in evaluating your potential hosts

The Best Ways to Communicate Effectively with Tour Hosts

* 12 types of emails you may need to send your tour hosts

* What to say in each of these emails, to ensure a smooth running and effective tour

How to Create Killer Content for Your Tour

* 16 creative content ideas for virtual book tours

* Tips for creating terrific content that will wow your readers and hosts

* 4 things to send to tour hosts when you submit your content

* How to organize fun social media chats for your virtual book tour

Building Buzz with Contests, Giveaways, and Discounts

* 6 things to consider in setting up contests and giveaways

* 3 types of contests you can incorporate into your tour to build buzz

* How to avoid a potential pitfall in book giveaways (don't miss this tip!)

* 6 ideas for prizes to give away during your tour

* How to select and contact prize winners

* Using special offers and discounts to motivate book buyers

How to Promote Your Virtual Book Tour

* 16 ways to promote your tour and attract tour followers

* How to create a Web page and RSS feed for your tour

* 7 ways to encourage your hosts to promote the tour

* A handy checklist for managing each day of the tour

What to Do After the Tour

* Tips for expressing appreciation to hosts and wrapping up after the tour

* Ideas for re-purposing all the great content created for the tour