inGenius: A Crash Course on Creativity

Imaginative. Innovative. Ingenious. These words describe the visionaries we all respect and admire. And they can describe you, too. Contrary to common belief, creativity is not a gift some of us are born with. It is a skill that all of us can learn. International bestselling author and award-winning Stanford University educator Tina Seelig has worked with some of the business world’s best and brightest, who are now among the decision-makers at companies such as Google, Genentech, IBM, and Cisco. In inGenius she expertly demystifies creativity, offering a set of tools and guidelines that anyone can use. A fantastic resource for everyone wanting to achieve their ambitions, and for readers of Jason Fried’s Rework, and Seth Godin’s Poke the Box.

• Rippling: How Social Entrepreneurs Spread Innovation Throughout the World
• Managing Change, Creativity and Innovation
• Grand Challenges for Social Work and Society
• The Myths of Innovation
• Creativity Rules: Get Ideas Out of Your Head and into the World
• Norms in the Wild: How to Diagnose, Measure, and Change Social Norms
• The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators
• Innovate Like Edison: The Five-Step System for Breakthrough Business Success
• Creative Confidence: Unleashing the Creative Potential Within Us All
• Designing for Growth: A Design Thinking Tool Kit for Managers (Columbia Business School Publishing)