Marketing Strategy: Market Analytics and Relationship Management Approach

This book is about how to create powerful and effective marketing programs that set the standard for value-creating customer management strategy in the e-marketing era. It is guided by a gap between the development of the market and customer analytics and the effective usage of them in making customer relationship-driven marketing and business decisions. This book can provide a comprehensive guideline and detailed action plan for effective implementation of customer relationship-driven marketing strategy with insights of market and CRM analytics.