The LMS Matrix: Local. Mobile. Social. How Local Businesses Can Use the Internet to Get More Customers

In an era when half of all telephone advertising directories are discarded upon receipt, how can local businesses attract new customers?

By entering the "matrix" of local search, mobile devices and social connection, local entrepreneurs, freelancers and even franchise operators can appeal to a completely new dynamic in local business.

Search engines now offer powerful localization features. Smartphones and tablets with ever-increasing online capabilities empower the Internet everywhere. And connections with friends, followers and fans are instant and constant.

Far beyond the basic, stationary Web site, the Internet has arrived for local businesses. The savvy are responding with amped-up search profiles and reviews, mobile-friendly Web experiences and active social presence.

The rest are left behind.

LMS Matrix provides a user-friendly, jargon-free introduction to Internet marketing for local businesses. It explores key factors in the local, mobile and social environments and provides realistic entry points for each one.

Written for busy local business operators and service providers who wish to serve them, LMS Matrix provides a high level overview and very practical steps for local business marketing.

It opens with an introduction to the LMS Matrix, including some very compelling statistics for each factor (did you know there are now more mobile devices than people in the US?). Moving on to an action guide for local, mobile and social functions, it finishes with a set of very specific "get started" steps.

For busy entrepreneurs and operators, the online environment can seem like a confusing, scary tangle of technology platforms and options. At its worst, it can appear to be a waste of time and resources.

LMS Matrix makes sense of the tangle and provides practical, useful help for taking wise steps into the new era of Internet marketing for local business.

Ready to spit out the yellow pill? Step into the LMS Matrix.