You're Only Mine (Data Mining at its Best Book 1)

Data mining has moved beyond the early stage of just talking to people to know more about them or asking them to fill forms or give their email addresses to take a look at their address books.

Companies want more and more data all the time but they don't know what to do with it, so they are causing more destruction than ever. In a way, they want more and more profit but they won't say it whereas the consumer is in no position to say anything.