The Creation of Wealth: The Tatas from the 19th to the 21st Century

Language: English
Pages: 340 (51 B/W and 1 Color Illustrations)























About the Book

 

When
Jamsetji Tata stared a trading firm in 1868, few could have guessed that he was
also opening an important chapter in the making of modern India. Jamsetji swa
that the three keys to India's industrial development were steel, hydroelectric
power, and technical education and research. A century and a half later, the
Tatas can claim with justice to have lined up to the vision of their founder.

 

But
the road to success has never been smooth. This edition includes the story of
how the Tatas, with Ratan Tata at the helm, have had to grapple with change in
the post-1992 era of economic reforms. In a frank epilogue, including
resistance from his colleagues. The opening up of India to the world came as
both a challenge and a blessing. This new edition also includes a postscript
intoducing what has perhaps given the most global prominence to hte Tata brand,
the Nano.

 

The
Creation of Wealth is R.M. Lala's best-selling account of how the Tatas have
been at the forefront in the making of the Indian natin-not just by their
phenomenal achievementsas industrialists and entrepresneurs but also by their
signal contributions in areas like factory reforms, labour and social welfare,
medical research, higher education, culture and arts and rural development.

 

About the Author

 

Russi M. Lala started his career in
journalism in 1948 at the age of nineteen. In 1959 he became the manager of the
first Indian book publishing house in London and in 1964 he founded (with Rajmohan Gandhi) Himmat Weekly, which
he